Think Water Darwin's service-focused website redesign with BKC Media boosted SEO, traffic, and leads, solidifying their industry leadership.
One of the key parts to any business is a website and how the website functions in terms of its purpose. Either developing a brochureware website, web application, ecommerce, or lead capture landing pages; a website has now become a primary front facing location for brands and organisations over the last 20 years.
We understand website development. We know what a website needs and also how users interact with it, which is why we develop our websites as function and usability first. Many things have changed over time, but the basics of UX, CX, and above all speed and usability have not.
Website Development and design can be an arduous process to get right as it is the digital shopfront of your business. There is a lot of what needs to be developed that is usually considered out of scope, however, “content is king”, and for that reason we put the content thinking first in accordance with the medium that we are developing it on.
This reflects our media first thinking in understanding what form of content needs to exist on the web application and how this will be presented. If this is dynamic content, blogging, eCommerce or a simple brochureware website, we look at the overall required functionality of the website and how you and the customer will engage with it to make the most effective outcome possible including UX, CX and Speed, while also providing a great design.
BKC Media have been working with Think Water Darwin since early 2023 and have taken on board their challenges as an organisation which has now become a medium sized business. To represent that and also work with the challenges of their existing site being inaccessible and poorly integrated.
We worked with Think Water Darwin to build a new platform focused on speed and realigning the content to better represent the business and their more mature offering of consultancy and water engineering services above the existing warehouse operation that the business had built itself from. We updated the theme to a more modern design with a local cloud hosting platform and implemented a new CMS, CDN and re-written content with modern media components including next generation image formats and speed indexed pages.
We take the time to understand your business, the expected outcomes, the pace of those outcomes, and what producing those expected outcomes look like.
This is a pivotal component to website development to reflect your business in the right way. The more we understand your business, the more we can assist in getting the best outcomes for you. We have worked across a number of industries, but we also understand the requirements of your particular business systems and marketing angle.
A key question that is often undervalued in its importance. We communicate with you and work with you in understanding the expectations of the website development and what are the must-haves, critical components and goals you have in mind. We look at the historical data of your website analytics, and work with you on planning forward, what further improvements are required and where.
Many businesses rely on their website as a core to their sales and lead generation. With that in mind, you need maximum uptime and clear performance of the application. There are many parties involved in developing the right platform for your system and this also all pulls together with IT integrations, CRMs and Paid Media.
With Digital Production at our core, we work through a clear plan on delivery and execution and how to handle ad-hoc requests along the way for an effective deployment. We can utilise waterfall or Agile methodologies if needed to deliver an effective development from conception to deployment. We make it easy.
Adobe XD, Figma, Adobe Dreamweaver
WordPress (Elementor Builder), Shopify, SquareSpace, Wix
Yoast, All-In-One SEO, Semrush, Moz, Screaming Frog
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