Founded in Albury, NSW in 1982, SPITWATER has grown into a leading Australian manufacturer of high-quality industrial solutions. Renowned for its extensive range of products, including pressure cleaners, vacuum cleaners, scrubber dryers, industrial space heaters, and a newly launched line of chemical cleaning solutions, SPITWATER is a trusted name in the commercial and industrial sectors.
SPITWATER had recently invested in a $1 million brand refresh, signalling a bold step forward. However, their social media presence had not yet caught up to this exciting new chapter. While the brand itself was undergoing a transformation, their social media strategy remained in its previous state.
Posting was infrequent, and the existing content did not fully capture the essence of the revitalised brand. This presented a clear opportunity to align their online presence with their ambitious new identity and tap into the full potential of social media to connect with their audience and drive growth.
Guided by our mantra of “post with a purpose,” BKC Media crafted a comprehensive ‘2024 Content Development and Social Media Strategy’ for SPITWATER. This strategic blueprint provided a structured roadmap for the entire year, allowing the SPITWATER team to effectively track progress towards defined social media goals and KPIs.
At the heart of this strategy was the implementation of BKC Media’s 5 pillars of social content creation. This multi-faceted approach ensured a dynamic and engaging content mix across SPITWATER’s social channels, fostering a consistent brand message and resonating with both existing and potential customers.
The 5 content pillars included:
This allowed the team to develop monthly BAU (business as usual) content plans that were meticulously aligned with seasonal trends, marketing campaigns, and paid media efforts. This ensured a cohesive and impactful brand presence across all channels. For instance, during Winter, the social media plan focused on the JETFIRE product range; organic content was strategically deployed to complement and amplify paid advertising efforts.
Our comprehensive approach also encompassed the creation of branded content and social media templates, ensuring a consistent and professional aesthetic that reinforces SPITWATER’s new brand identity.
By implementing the 5-pillar content strategy and embracing a “post with a purpose” mindset, we worked with SPITWATER to transform their social media presence into a powerful engagement engine. The results were nothing short of remarkable.
Over a 12-month period, SPITWATER experienced:
On Instagram:
On Facebook:
These outstanding achievements were fuelled by a consistent stream of high-quality, engaging content that resonated with SPITWATER’s target audience. From dynamic videos and informative product spotlights to heartwarming community posts, educational materials, and exciting collaborations with Thomas Maxwell Racing, every piece of content served a purpose and contributed to the brand’s growing online presence.
The result is a thriving social media community that is actively engaged with the brand, driving awareness, consideration, and ultimately, business growth. This success is evidenced not only by the impressive metrics but also by the increased consistency and frequency of posting, ensuring that SPITWATER’s social media presence is aligned with their overall marketing efforts and brand identity.
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