Paid Media

The digital landscape is ever-changing, making paid media more complex. BKC Media cuts through this complexity, delivering outstanding results. We manage millions in annual marketing spend, driving brand awareness, sales, and leads for businesses nationwide and globally.

$5 Million

Managed Media Spend Per Annum

We understand paid media. More importantly, we understand how to maximise its effectiveness for your business and get the best ROI possible for your campaigns, strategy and also your overall business goals.

Working With Us

Part of our methods with Paid Media is providing the best solution for your media spends that will assist in solving business problems. Our media first approach not only highlights opportunities for effective marketing campaigns, but we also provide an operational business lens on the account to make the paid media engagement with us easy to manage for both parties. 

We don’t believe in being difficult to work with. We also have a mantra of making our outcomes and reports easy to understand which in our experience, makes the relationship for both agency and organisation not only productive, but also a great working experience together.

Success in Paid Media‎ ‎

BKC Media have been working with SPITWATER since our inception in 2022 and have taken pride in our work with the organisation to help bring them into a modern paid media environment. Prior to working with the brand, there was little data and analytics in understanding how their marketing was working from a business intelligence perspective.

We have modernised their media account and continue to do so with new deployments quarterly with new strategic directions as they continue to release new products and services. We initially worked with them on a small $3k per month spend. This has now grown into a $750k per annum digital media spend as they have seen the benefits and return on investment in our paid media practices.

BKC Media client spitwater 5 media first platforms campaign
BKC.Media is not your standard media company; Brendan presents a special spin on normal. He loves to learn about your business. SPITWATER has benefited from using his services.

Michael Hooper

SPITWATER Co-CEO

What We Do

We take the time to understand your business, the expected outcomes, the pace of those outcomes and what the real return of investment is.

Understanding Your Business

This is a pivotal component to modern media and vital to digital performance and paid media outcomes. The more we understand your business, the more we can assist in getting the best outcomes for you. We have worked across a number of industries, but we also understand the requirements of your particular business systems and marketing angle.

The Expected Outcomes

A key question that is often undervalued in its importance. We communicate with you and work with you in understanding the expectations of the accounts and what baselines, CPAs and goals you have in mind. We look at the historical data of your channels, and work with you on planning forward, what you need to spend and where.

The Pace Of Those Outcomes

Many businesses require Paid media as a core to their sales and lead generation. With that in mind, you cannot spend too little or too much, there is a fine balance in creating value and revenue and also getting the pace right. We’ve worked in businesses that have the need for a strict pace, overspending is a problem and also is underspending. We like to work with you in getting this balance right.

Real ROI

Input and outcome overall is the real ROI, this isn’t just hard costs of paid media, it’s the overall investment of time, fees (including ours) to produce an overall ROI for the business. Calculating a true Real ROI takes in all factors that you may not realise, and when meetings and time chasing outcomes comes in play, the real ROI can bloat out to more than you think. We like to keep our engagement with your agency LEAN and effective with minimal fuss while hitting your required CPAs. We make it easy.

Paid Media Services

Search

Google Ads, Microsoft Ads

Social

Meta Ads (Facebook & Instagram), TikTok Ads, LinkedIn Ads

Video

Youtube Ads, Foxtel Go / Kayo Ads, Seven Plus Ads, Nine Now Ads, BVOD

Display

Google Display Network, News.com.au, Nine Ads, Seven News Ads, Guardian Ads

Digital Radio

Spotify Ads, SEN Ads, 3AW Ads, ATN Ads

Web Apps

Google Play Store Ads, Reddit Ads, Apple Ads

Related Case Studies

From Analog to Automated: SPITWATER’s Digital Transformation with Performance Marketing

SPITWATER's partnership with BKC Media revolutionised their marketing through performance strategies, driving significant lead and revenue growth.

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