BKC Media’s Media First Approach prioritises the medium, ensuring seamless execution and maximum impact across all marketing efforts.
Time and time again through the campaign process we as media and performance marketers are left trying to make creative ads and strategies work in the execution phase without the strategist wondering how it would be executed.
The medium, that the idea is interacted through, should be top of mind when creating any campaign.
This is why we think Media First when developing any campaign material to know what and where users will interact with the media and how this should look before going too far down the creative path.
Why does this matter you ask? Because thinking about this first is the best way to ensure campaigns work properly and not miss the mark. Some great ideas have not been executed properly, but some bad ideas have been executed well to counter this. Thinking Media First makes a good idea great and can take a campaign to new levels as we’re creating the idea to get the best out of the mediums we choose.
However, Media First is more than just thinking, this is the way we do things at BKC Media. Being a media agency ourselves, we think Media First as it’s our way and our service. We’re constantly thinking of ways to improve what we do and how our campaigns interact with users to get the most out of the investment of our clients.
We work with ad production in determining what would be the most effective ads for our clients, and by doing so we present briefs that would often be multifaceted in how the exports of content would then fit into the creative matrix.
By providing insight into how the media is deployed we advise the ad production teams to keep the main subjects, logos and taglines within bounding boxes of all mediums we are running.
This might look as follows:
In the initial stages of ad production, we proactively plan for your content’s diverse applications. By strategically framing the main subject within a 16:9 video layout, we ensure that it translates seamlessly to a 9:16 vertical format, ideal for social media reels and other vertical platforms. This foresight maximises your content’s reach and impact across various digital channels from a single shoot.
The 16:9 aspect ratio serves as the cornerstone of your video content strategy. It’s optimised for traditional video platforms like YouTube and BVOD, while also providing the flexibility to adapt to social media feeds and other digital environments. By adhering to safe zones within this format, we ensure key elements remain visible and impactful, regardless of the viewing context.
Social media thrives on vertical video content. Our media-first approach repurposes your 16:9 footage into captivating 9:16 reels and videos, ensuring visual consistency across all platforms. By carefully considering the top and bottom cut-off zones, we guarantee that your message remains clear and engaging, even in the fast-paced world of social media feeds.
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