With a 980% increase in media reach, see how BKC Media transformed Roylances' social media presence with a 5-pillar strategy.
Content creation is not merely about ‘looking and sounding good’, it’s about problem-solving. Our team engages in comprehensive research, development, design, and iterative processes to craft creative solutions. These solutions forge meaningful connections between our clients and their customers while maintaining brand consistency across all platforms.
We understand content creation. We craft compelling visuals and persuasive copy that resonate with your audience and drive results, ensuring your brand’s message is both seen and heard.
Content creation encompasses a wide range of marketing activities, including website design and content development, social media, paid media campaigns, video production, SEO optimisation and blogging. Our media first approach prioritises media ideation and planning, allowing us to understand the marketing goals before determining the appropriate creative format and presentation for each marketing channel.
We firmly believe in the mantra “consistency is key” when it comes to content creation. Whether it’s graphic design or copywriting, we ensure that your brand is consistently represented in everything we do. By closely adhering to your brand guidelines and preserving your unique tone of voice, we guarantee that your message remains cohesive and impactful across all deliverables.
Since mid 2023, BKC Media has worked with Roylances Tractor Replacements (Roylances). Initially, the focus was on revamping their website to better showcase their product offerings and highlight the brands they partner with. This partnership has since expanded to encompass various other marketing channels, including social media, email marketing, paid media, and traditional materials like business cards and email signatures.
BKC Media was responsible for content creation for the website, which included graphic design and copywriting. This content has then been utilised across various marketing channels to ensure brand consistency. This comprehensive approach has allowed Roylances to effectively communicate their brand message and engage with their target audience with clear brand messages and visual representation.
We take the time to understand your business, the expected outcomes, the pace of those outcomes, and what the real return on investment is.
At the core of content creation lies a crucial element: ensuring that your business is accurately reflected. The deeper our understanding of your business, the more impactful our assistance in achieving exceptional content creation outcomes becomes. This process entails a comprehensive analysis of your current business status, encompassing your marketing channels, brand guidelines, and style guide.
A key question that is often undervalued in its importance. We communicate with you and work with you in understanding the expectations of the content creation and its purpose. From email marketing to paid advertising, website development to social media. While recognising the varying significance of different marketing channels, we acknowledge the importance of each one. Maintaining consistency across all channels is crucial for effective marketing. However, we understand that marketing is a marathon, not a sprint and getting it right the first time is important.
Content creation is a core aspect of marketing, from curating the right paid media ads to ensuring your website has the right messaging and content. There are many aspects involved in developing the right content for the right platform. While paid media can happen quickly, curating the right SEO content and ranking takes time. Along with designing and developing your website to new heights.
“Consistency is key” is our mantra. We craft engaging content that reflects your brand and resonates with your audience. Whether it’s graphic design or copywriting, we ensure your message is consistently delivered across all channels. Through ongoing analysis and refinement, we ensure your content remains effective, driving your business forward and producing the expected outcomes at the right pace. Through this process, we work through revisions, timeframes and perfecting the content.
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