Read our latest Case Study on Enhancing The Social Media Presence of Cyprus Tree; from improving social presence to change in demographics.
In the contemporary business landscape, captivating visuals are indispensable. Video and photo imagery serve as potent tools to enhance written content by effortlessly conveying meaning and boosting customer retention. At BKC Media, we work with you to collect the perfect shot, from conception all the way to the production of marketing material.
We understand ad production. Our expertise lies in crafting captivating videos and visual content that not only resonate with your target market but also drive measurable results. That’s why we adopt a Media First Approach when it comes to ad production.
At BKC Media, we transform your advertising vision into reality. Our Ad Production services craft captivating video and photo content designed to resonate with your target audience and drive measurable results. We believe in a collaborative approach, partnering with you throughout the entire process – from initial concept development to final production and delivery.
We value transparency, open communication, and providing clear, easy-to-understand outcomes. Our aim is not just to create visually stunning ads, but to build brand consistency across all your platforms, ensuring your target audience sees a constant visual brand message throughout your campaign period.
In collaboration with Cyprus Tree in Byron Bay, the BKC Media team initiated the first “Cyprus Tree Sessions,” aiming to showcase the restaurant’s culinary delights and wine pairings through high-quality video content. Despite the quality of the content, its extended length diminished its impact on the targeted audience. To address this, BKC Media collaborated with the Cyprus Tree staff to execute a second shoot, focusing specifically on creating short-form video content.
This content would serve multiple purposes, including utilisation across organic social media with a focus on paid social media platforms as well as enhancing the visual appeal of the restaurant’s website. After implementing the content strategy, which included a video shoot, Cyprus Tree has witnessed a significant increase in social media engagement and expanded their reach to a wider audience.
We take the time to understand your business, the expected outcomes, the pace of those outcomes, and what the real return on investment is.
Understanding your business, including your products or services, brand, messaging tone, and business goals, is a critical component in advertising production. The more we understand, the more we can assist in capturing the perfect shot, whether it be a photo or video, to later use it in production. The more comprehensive our understanding, the better equipped we are to capture the ideal shot, whether it be a photo or a video, for later use in production.
The significance of a crucial question that is frequently overlooked: the expected outcomes. We collaborate with you and your team to comprehend the objectives and expectations of the ad production process. We analyse your organic and paid marketing channels, devise a strategy for the next steps, and determine what should be included and how.
Working with you, we plan and schedule the production, from the day, time and location, to those included in the production, such as staff or extras. From the outcomes, we then plan and devise the best cause of action with the production material for your marketing channels, including paid media, website content, social media and more, curating the material to meet best practices.
From the outcomes of the ad production through a diverse range of marketing channels, we can then analyse and report on what performed well and what didn’t. Through the marketing channels, we can track the outcomes of the ad production material based on interactions and conversions; therefore tracking the return on investment of the ad production.
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